"It's possible to think of culture as art, literature and music - it's more realistic to think of culture as the commercial messages that surround us. It's more accurate to think of culture as the machinery hidden behind the gleaming facade of commerce. It's more honest to think of culture as the process that makes you desire things. The culture industry is, simply put, every commercial message you've ever received, whether it's an ad, an alligator on a polo shirt or a signature on a pair of jeans. And until you recognize its symptoms - such as people buying a t-shirt with a logo on it, effectively paying to become an advertisement - you can't get out of it."
Scott Pucket, "How Much Did You Pay For Your Identity?: The Big Business of Selling Individuality to Kids."
I'm very thoughtful today. Though this article asserts something about one of my employers that I don't think is entirely true, the rest is pretty interesting...
Subscribe to:
Post Comments (Atom)
2 comments:
What a cool quote.
and thus began Corpocracy.
Post a Comment